— UGC · Calgary · 2026

Not your average UGC.

Soft visuals. Sharp hooks. Content that converts without screaming for attention.

your portrait
goes here
Portrait 01 est. mmxxvi

— 02 · the work

Selected
moments.

A small, intentional selection of the kind of content I make. Stills with quiet light, motion with sharp hooks, and concepts I'd love to bring to life with the right brand.

01 flat lay · beauty
02 in-hand · skincare
03 macro · detail
04 lifestyle · home
05 editorial · tech
06 moody · wellness
07 flat lay · candle
08 in-context · bathroom

routine · 45s

a slow morning, three products

talking head · 30s

3 reasons I won't repurchase

b-roll · 20s

soft hands, slower light

pov hook · 15s

pov: a serum that actually works

if I worked with Glossier 01

A campaign for the quiet girls.

Soft, lived-in beauty content shot in real bedrooms and bathrooms, no studios, no perfection. A 3-part series exploring the products women actually reach for on slow Sundays.

· 3 reels· 8 stills· raw footage
if I worked with Monos 02

The weekend away, in 30 seconds.

A short film concept following one bag through packing, airport, hotel, and unpack. Slow, cinematic, no voiceover, just the sound of zippers, footsteps, and morning coffee.

· 2 reels· 6 stills· soundtrack

— 03 · off camera

Hi, I'm Lenny.

I spent ten years in bookkeeping before I admitted the numbers stopped bringing me joy. Content started as a side hustle, something that could earn and feel good at the same time. Watching my partner edit socials professionally lit the spark. Turns out the thing I do for fun is the thing I'm best at.

candid
photo
off camera

01

who I create for

Beauty, lifestyle, and tech brands with a minimal point of view. I'm drawn to unique products that don't try too hard: Korean skincare that feels weightless, the no-makeup makeup look, and tools that are quietly clever.

02

what I make

Soft, minimal content with a fast turnaround. By day I run operations for a 3D-printing startup, so I'm organized, deadline-driven, and genuinely easy to work with. No chaos, no chasing.

03

why it works

I only feature things I'd actually use. I'm a hot-yoga-four-times-a-week, building-my-own-app, work-life-balance kind of person, so when I say a product fits real life, I mean it.

— 04 · what I believe

01 The best content feels like a recommendation from a friend, not an ad.

02 I only feature what I'd actually keep on my own shelf.

03 Minimal beats maximal. Always.

04 Slow, intentional content outlasts anything chasing a trend.

05 If a product doesn't fit real life, it doesn't belong on camera.

06 Good work shouldn't feel like chaos. Calm is a deliverable.

— 05 · the offering

Ways to
work together.

Three starting points, each built to flex around your brief. Every package can be tailored to fit your product, your timeline, and how you plan to use the content.

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The Taste.

a first collaboration

  • 1 photo
  • 1 short-form reel (15–30s)
  • 1 round of revisions
  • delivered in 5–7 days
Inquire for rates →
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The Campaign.

a full content drop

  • 5 photos
  • 3 short-form reels
  • raw footage included
  • priority turnaround
Inquire for rates →

Custom packages welcome. Pricing scales with usage rights, exclusivity, and ad spend.

— 06 · let's make something

Currently booking

Have a product
worth filming?

prefer email?

lennylately@gmail.com

response time

Within 24 hours.

find me