— UGC · Calgary · 2026

Real moments. Quietly selling.

UGC that feels real for beauty, pet, lifestyle, and tech brands. Short-form videos, product demos, testimonials, and soft routine content that feels native on TikTok, Reels, and paid ads.
Calgary based, organized, deadline driven, and easy to brief.

Available for UGC assets, organic posting, paid usage, and raw footage packages.

Lenny

— 02 · the work

Selected
moments.

UGC videos, product photography, and campaign concepts created for beauty, pet, lifestyle, and tech brands. Each piece is built to feel natural on social while giving brands clear, usable content for organic posts, paid ads, and product storytelling.

Spec UGC Concept

Oral Care / Wellness · 32s

TheraBreath Routine

Format: Routine integration + soft product demo

Best for: Organic social, paid social, product education

Why it worksShows the product naturally inside a real daily routine without feeling scripted or overly salesy.

Spec UGC Concept

Wellness / Lifestyle · 33s

Hot Yoga Lifestyle POV

Format: Day in the life POV + relatable storytelling

Best for: Organic social, lifestyle brands, wellness campaigns

Why it worksUses a simple real life moment to create relatability, movement, and an emotional reason to keep watching.

Spec UGC Concept

Pet / Lifestyle · 31s

Meghan, My Best Worker

Format: Cat b-roll + personality led storytelling

Best for: Pet brands, treats, food, litter, toys, and lifestyle pet products

Why it worksCaptures natural pet behaviour and soft everyday moments, which makes the content feel authentic instead of staged.

Spec UGC Concept

Lifestyle / Wellness / Beauty · 32s

Morning Ritual

Format: Morning routine + aesthetic product placement

Best for: Beauty, wellness, home, supplement, and lifestyle brands

Why it worksCreates a calm routine based story where a product can be integrated naturally into real life.

Gift Collab

Lifestyle / Gifting · 44s

Format: Post-yoga wind-down + slow tea ritual

Best for: Gifting campaigns, lifestyle brands, seasonal or occasion-based drops

Why it worksBuilds a slow-down moment around tea as part of a post-yoga routine, letting the gift feel like self-care rather than a product placement.

01 flat lay · beauty
02 in-hand · fragrance
03 macro · detail
04 soft tech · workspace
05 editorial · tech
06 soft ritual · tea
07 flat lay · hot yoga
08 in-frame · with my cat
if I worked with SKIN1004 01

A campaign for the quiet routine.

Soft, lived-in skincare content shot in real bedrooms and bathrooms, no studios, no perfection. A 3-part series exploring the slow Korean skincare ritual the way it actually happens at home.

· 3 reels· 8 stills· raw footage
if I worked with Loop 02

Tech you can almost forget you're wearing.

A series exploring Loop in the quiet moments it's actually made for: morning focus work, hot yoga concentration, the dinner party with a friend who talks too loud. Shot like jewelry, not tech, because that's what they really are.

· 2 reels· 6 stills· raw footage
if I worked with Catit 03

Treats that earn their permanent spot.

Real moments with a real cat, the kind that don't translate when staged. A slow series showing the morning ritual that ends with the same treat every time, because she actually waits for it. Shot in soft daylight, no scripts, no second-takes.

· 2 reels· 5 stills· raw footage
if I worked with Lululemon 04

From hot yoga to the rest of the day.

A series about the pieces that quietly move through the day with you. From the 6am hot yoga class to the grocery run to the work meeting that didn't need changing for. Shot in the real places it's actually worn, not styled away from them.

· 3 reels· 7 stills· raw footage

— 03 · off camera

Hi, I'm Lenny.

Before UGC, I spent 10 years in bookkeeping and operations, which shaped the way I work with brands: clear timelines, organized deliverables, and calm communication from brief to final files.

Content became the place where my eye for soft, natural visuals met my love of structure. I create UGC that feels easy to watch, easy to trust, and easy for brands to use across organic social, paid ads, and product storytelling.

Lenny

01

who I create for

Beauty, pet, lifestyle, and tech brands that want content to feel natural, not overly produced. I'm drawn to products that fit real routines, like skincare, wellness, soft tech, and pet products Meghan actually responds to.

02

what I make

Short form UGC videos, product demos, routine integrations, testimonials, lifestyle b-roll, and product photography. Content is created for organic social, paid ads, brand channels, and raw footage packages.

03

why it works

My content feels like a real recommendation, not a forced ad. I combine soft visuals with clear messaging, natural product placement, and organized delivery from brief to final files.

— 04 · categories & credibility

My content categories

01 Beauty Skincare, oral care, soft glam, no-makeup makeup, routine-led product content.

02 Pet Cat food, treats, litter, toys, pet wellness, and natural everyday moments with Meghan.

03 Lifestyle Wellness, home, hot yoga, morning routines, everyday product integrations.

04 Tech Apps, tools, creator tech, workspace content, and soft tech demos.

Why brands hire me

01 Reliability Clear timelines, organized deliverables, and no chasing.

02 Turnaround Fast, thoughtful content creation without the last-minute chaos.

03 Communication Easy to brief, easy to revise, and clear from concept to delivery.

— 05 · the offering

Ways to
work together.

Three starting points, each built to flex around your brief. Every package can be tailored to fit your product, your timeline, and how you plan to use the content.

01

UGC Asset Creation

Content delivered to the brand for use on their own channels.

02

Organic Posting

Content posted to my TikTok or Instagram.

03

Paid Usage / Whitelisting

Boosting content through the brand's paid ads.

available as an add-on
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The Taste.

a first collaboration

From $130

  • 1 photo
  • 1 short-form reel (15–30s)
  • 1 round of revisions
  • delivered in 5–7 days
Request UGC rates →
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The Campaign.

a full content drop

From $450

  • 5 photos
  • 3 short-form reels
  • raw footage included
  • priority turnaround
Request UGC rates →

Custom packages welcome. Pricing scales with usage rights, exclusivity, and ad spend.

good to know

Rates above are starting points. Your final quote depends on a few details I'll ask about:

  • Which of the three above are you looking for — asset creation, organic posting, or both?
  • Do you have specific creative concepts or key messaging in mind, or would you be looking for me to develop concepts?
  • What usage rights are you looking for (organic usage, paid advertising, whitelisting/Spark Ads, etc.)?
  • What duration of usage rights are you looking for?
  • Will raw footage be required as part of the deliverables?
  • What are your timelines for content creation and delivery?

— 06 · let's make something

Currently booking

Tell me about
your brand.

prefer email?

lennylately@gmail.com

response time

Within 24 hours.

find me